Award-Winning Digital Transformation Architect

With a portfolio boasting successes for brands like Papa John’s and Subway, I bring over 20 years of experience to deliver unmatched growth and innovation. My journey from a C-Suite executive to a driving force for digital excellence exemplifies my passion for mentoring, learning, and leading by example in the digital age.

My Story

From C-Suite leader to a digital trailblazer, my road trip to reinvention:

In May 2023, I embarked on a transformative journey, both personally and professionally. Transitioning from a Chief Experience Officer to exploring the U.S. in an RV with my family, I rediscovered my passion for teaching, mentoring, and innovation. Today, I channel this rejuvenated passion into helping brands like yours achieve transformative growth through digital innovation and strategic excellence.

-Deena McKinley, Managing Partner

Unlock the potential of your restaurant brand, tech company, or agency.

Contact me today to schedule your free 30-minute consultation and start revolutionizing the way you do business!

My Resume

Deena McKinley

Location: USA
Phone: 954.993.3689

Executive Summary

  • Seasoned executive with leadership roles as Chief Experience Officer, Chief Client Officer, and Chief Marketing Officer.
  • Specialized in driving profitable sales growth through insight-driven strategy and collaborative team leadership.
  • Expert in e-Commerce and digital marketing, blending creativity and analytics for marketing excellence.
  • Champion of cultural evolution and strategic partnerships, with a focus on digital transformation
  • Customer-first advocate, leveraging insights for compelling value propositions and market expansion.
  • SEO and social media expert, enhancing digital presence for robust brand engagement.
  • Data-driven strategist, using analytics for market growth and responding to digital and media trends.
  • Skilled in navigating competitive pricing and promotions to expand market presence.
  • Financially savvy, with rigorous budget, P&L management, and forecasting for sustained growth.

Professional Experience and Career Highlights

New England Authentic Eats, LLC (Papa Gino’s & D’Angelo)

Chief Experience Officer (Jan 2022 – Sept 2023)

  • Strategic Marketing Leadership:
    • Crafted brand strategy, value proposition, and pricing.
    • Launched data-driven marketing to grow customer base by 10-15% and drive a 20% conversion rate.
    • Increased visit frequency by 10%.
  • Digital Transformation:
    • Saved $400K annually by optimizing online ordering tech.
    • Overhauled Papa Gino’s e-commerce and app, exceeding KPIs for app opt-in by over 100%.
    • Led cross-functional teams for successful roll-out and loyalty program integration.

Chief Marketing Officer (Oct 2018 – Jan 2022)

  • Rapid Turnaround Success:
  • Transitioned EBITDA from negative to nearly $7M.
  • Reversed a 3-year decline in sales and transactions post-bankruptcy
  • Directed strategic marketing to revitalize brand image and customer base post-bankruptcy.
  • Partnership Development
  • Forged alliances with NFL Patriots and local organizations to amplify brand presence and stimulate growth.

Mobivity, Inc

Chief Experience Officer (Feb 2015 – Oct 2018)

  • Growth and Platform Expansion:
    • Drove digital strategy, significantly increasing platform adoption and billing.
    • Bolstered billings by 100% and achieved a 300% rise in platform use.
    • Elevated Subway’s installations from 15K to 44K globally, integrating Mobivity into Subway’s primary tech stack and marketing strategy.

Zimmerman Advertising (Omnicom Company)

Chief Client Officer (Jan 2014 – Jan 2015)

  • Strategic Account Leadership Yielding Significant Revenue Growth
    • Managed a retail account team overseeing $500M in budgets, contributing to $5B in client revenue growth.

Zimmerman Group Advertising (Privately Owned, Jordan Zimmerman)

Executive Vice President (June 2005 – Jan 2014)

  • Brand and Sales Explosion
    • Handpicked by agency founder to establish and lead a new agency division, scaling agency revenue from to $10M to $100M.
    • Delivered unprecedented growth in clients’ same-store sales, market share, and visibility, setting new performance benchmarks.
    • Positioned Papa John’s as the top NFL sponsor, achieving three consecutive years of double-digit same-store sales growth.
    • Strategized NFL partnership leading to a 25-year record high in same-store sales.
    • Boosted loyalty database by 400% with a Super Bowl promotion.

Honors and Recognition

  • Top 25 Executive by Pizza, Top 100 Movers & Shakers 2023.
  • Top 15 Tech Innovator for Papa Gino’s by Pizza, 2023.
  • Top 30 Women in Food by Lunchbox Industry Insights, 2022.
  • Inductee, Marquis Who’s Who Biographical Registry 2023.
  • Founding Member of WORTH (Women of Restaurants, Technology, & Hospitality).
  • Member of IFBTA (International Food & Beverage Technology Association).


  • Master of English Education, University of Florida
  • BA in English, University of Florida

Earlier Roles

  • Regional Marketing Director, Papa John’s International
  • Account Supervisor, Zimmerman Advertising
  • English Teacher: Grades 9, 10, 12, Gainesville High / North Broward Prep