If there is ever been anyone cut out to be a senior leader of people and business, it’s Deena Mckinley. Having worked with her while I was CMO at Papa Johns and she at Zimmerman, she was my right hand partner in key strategic moves like the NFL, Papa Rewards program, premium pricing strategy and importantly helping maintain our quality positioning. As President of Zimmerman, Deena was my SVP Retail and proved that she has a unique ability to match broad strategy all the way through activation. The single greatest quality of a CMO. And she recognizes that results have to come in two places: the p and l and the consumer behavior tracker. And neither lies. She’s got the “it” factor and that is awfully difficult to find.
Deena was instrumental in launching the first version of our technology to a multi-billion dollar brand that grew to one of our largest customers. Through sheer tenacity and a relentless work ethic, Mobivity’s value grew tremendously thanks to Deena’s leadership on a number of key initiatives. The challenges and pressure of bringing entirely new solutions and business models to market isn’t for the faint of heart, but Deena’s strong character and deep experience greatly enhance the probability for success. Deena’s a true “pro” who’s earned my highest recommendation.
I worked closely with Deena over a ten year period when she was in charge of the Papa John’s account.
Deena delivered on-target strategic guidance, real world marketing insights, integrated media solutions and a has complete knowledge of media and production from concept through post production. She works in a collaborative manner, listening to her clients to ensure the development of engaging creative campaigns. Her work ethic is second to none, and she is willing to work many long hours to ensure work gets done in a first class manner and deadlines are hit.
During her time on our account, Deena worked with both the local co-op and national business and managed national broadcast advertising and media account for Papa John’s. This full understanding of marketing from the bottom up provides Deena with the skills to provide Integrated Marketing campaigns and makes her uniquely qualified for an assortment of positions.
I highly recommend Deena McKinley for any marketing leadership position, knowing she would be a valuable addition to any team.
I’ve worked with Deena for over two years at Zimmerman Advertising in her lead role on Papa John’s, and then in her position as Chief Client Officer. I’ve found her to be focused, disciplined and detailed. She has helped set strategic direction by truly understanding client’s core needs and business challenges. She works really well with other departments, specifically my Integrated Media Department, and this has greatly improved communication, timelines and quality of deliverable between our teams. There is no more tireless worker than Deena and she will always give 110% of herself to every situation.
“Outstanding leaders go out of their way to boost the self-esteem of their personnel. If people believe in themselves, it’s amazing what they can accomplish.” – Sam Walton Deena is the perfect example of a true leader. She inspires others to be better, do better, and accomplish things they never thought possible. What makes her even more unique, is her ability to transcend that inspiration to every person in the company as well as our clients. There have been countless occasions in which Deena took time out of her busy schedule to support and vouch for initiatives that I was working on, as well as offer guidance and encouragement even though she didn’t have to. She has also paved the path to success for each person on her team, and when they attained that success, she always let them have 100% of the credit for that success. She is a true leader and an incredible asset to our organization! Deena has also been the person I look to whenever I’m trying to understand, and plan solutions for addressing customer pain points. She truly cares about our clients’ success, and therefore takes the time to build meaningful relationships with our customers, and understands the ins and outs of their business to ensure that we deliver the right solutions to address their individual needs. I feel very fortunate to have Deena on our leadership team because she is truly a mentor who I can look up to, learn from, and feel inspired by!
Deena was exceptional at strategy, execution and accountability. I was a demanding client and she never let me down ever. She was responsible for the South Florida co-op and later the national account for Papa John’s pizza. We had positive sales and guest counts every single year that Deena was involved in our business. She is an excellent leader who listens well and coaches others well.