Leveraging data & analytics to capture consumer & market insights
Carving out & constantly honing a sharp edge in competitive markets
Devising creative approaches to outperform deep-pocketed competitors
What People Say
If there is ever been anyone cut out to be a senior leader of people and business, it’s Deena Mckinley. Having worked with her while I was CMO at Papa Johns and she at Zimmerman, she was my right hand partner in key strategic moves like the NFL, Papa Rewards program, premium pricing strategy and importantly helping maintain our quality positioning. As President of Zimmerman, Deena was my SVP Retail and proved that she has a unique ability to match broad strategy all the way through activation. The single greatest quality of a CMO. And she recognizes that results have to come in two places: the p and l and the consumer behavior tracker. And neither lies. She’s got the “it” factor and that is awfully difficult to find.